You may have noticed we’ve been discussing memory and how it works in our recent media posts. While I’d love to have a photographic memory (some of my friends do and it’s very impressive) – that’s not one of my strengths. However, for those of us who decide to practice certain ways of taking in information to better store and retrieve that information, this can have significant benefits in your daily hustle and bustle.

Encoding – storage – retrieval – foundations of memory
There are three stages to memory – encoding, storage and retrieval. To encode the information in your memory, you should try to incorporate the knowledge visually, acoustically or by attaching meaning. A combination of all three supports attention density and can help shift that information from short term to long term memory. As an example, if you want to remember something important visualise it in your mind, say it out loud and attach an emotion to it – try associating a specific movement to it as well and do this a few times!

Information is stored in the short term or long term memory banks – short term memory can be maximised by chunking information. Importantly short term memory is recalled sequentially. A great example is passwords or numbers – you have to start at the start and work your way through right?

The long term memory is our hardwiring and is effectively limitless. Long term memory is recalled by association. You might remember times where you’ve arrived at a destination only to ask yourself ‘how did I get here’? that’s your hardwiring in action (and I’m sure you did pay attention to the traffic!).

Amazingly information in our brain isn’t neatly filed away- it’s all more like a puzzle of information with linkages that are thin or thick – the thicker the neural links, the stronger the memory.

Why is this important? 
Being mindful of how we capture and create memory can

  • affect our self awareness, particularly around habits, mindset and perceptions,
  • increase emotional intelligence
  • ensure you are truly present and hear the full message from clients, team members, family
  • aid in delegating tasks and up-skilling team members to undertake new or additional responsibilities – particularly in preparation and also how to ensure there is attention density for the delegatee
  • use this in meetings, recruitment processes, development of policies and procedures – all to make that information ‘stick’ both for yourself and others
  • help you instil the mission, vision and values of the business and build an appropriate culture
  • assist when preparing emails and other communiques

And that’s just the short list!  Importantly as a business owner it is a useful reminder of how to immerse yourself in the moment and find joy in small moments, like the pride in creating a quality product, seeing the happiness of a customer finding value in what you do, and stopping to also do some self care.

Interested in finding out more? Why not contact us for an obligation free discovery session – spend a few minutes to perhaps create a complete shift in your perspective! Contact us today at


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